Professional Experience
Lead - Data Analytics & Marketing
WorkSquare Healthcare Staffing, USA (Deployed by Invicta Solution Ltd.) | Aug 2023 - Present
- Analyzed complex datasets to extract actionable insights on market trends and candidate behavior.
- Developed and maintained dynamic dashboards and reports to track KPIs across marketing and recruitment.
- Reduced marketing and lead acquisition costs by leveraging data-driven strategies.
- Implemented a machine learning model to optimize the evaluation of nursing candidates through a “Nurse Scoring System.”
- Developed a Nurse Scheduling app to streamline staffing operations and resource management.
- Automated the leads distribution process, boosting operational efficiency and reducing manual workload.
- Awarded “Employee of the Month” twice for outstanding performance.
- Presented analytical insights to senior management, enabling informed strategic decisions.
Trainee Assistant Officer (TAO)
Aviva Finance Limited | Aug 2022 - Jul 2023
- Conducted data analysis for financial reporting and risk assessments.
- Managed data entries and validations to improve back-office operational efficiency.
- Optimized branch operation costs and maintained relationships with key stakeholders.
- Assisted branch managers in achieving branch targets and fulfilling operational obligations.
Education
Bachelor of Business Administration (BBA)
East West University | 2022
- Major: Management Information Systems (MIS)
- Minor: Human Resource Management (HRM)